A global climate campaign brand identity — an emblem of hope and collective action built on a gesture that transcends words.
The Fossil Fuel Non-Proliferation Treaty needed more than a name. It needed an identity capable of carrying the weight of the world's most urgent challenge — and the hope of its resolution.
We were tasked with creating a brand that could move across languages, cultures, and borders — uniting activists, policymakers, and citizens under one unmistakable symbol.
The result was Fossil Free Future — a proactive repositioning that signals not just an agreement, but an active commitment to the post-fossil era.
The crossed fingers gesture was chosen deliberately. Rooted in the search for good fortune, it is universally recognized — a gesture that transcends language, borders, and age, resonating deeply with the urgency of obtaining favorable climate decisions from world leaders.
The deliberately weathered typography advocates the eradication of fossil fuels while signaling their impending obsolescence. The texture carries the damage done to our planet and the urgency of what must come next.
Vibrant green — the color of life and renewable energy — propels the identity forward into a sustainable future in harmony with our natural world.
Logo construction, colorways, and brand applications across the full spectrum.
Drag to explore
Wheat-paste posters and branded merchandise deployed across urban environments globally.
This design transcends the idea of a logo. It stands as a banner of hope — adaptable, wearable, and capable of capturing the public's imagination across every platform and surface.
