Qarmela — Art Direction & Graphic Design — branded business cards on a warm wood table with botanical wallpaper and coral flowers in the background

Art Direction & Graphic Design — 2024

A studio identity rooted in nature — botanical illustration, warm colour, and craft built into every brand touchpoint.

Brand Identity Art Direction Stationery 2024
Floral ◆ Expressive ◆ Warm ◆ Art Direction ◆ Graphic Design ◆ Identity ◆ Bloom ◆ Visual Language ◆ Craft ◆ Floral ◆ Expressive ◆ Warm ◆ Art Direction ◆ Graphic Design ◆ Identity ◆ Bloom ◆ Visual Language ◆ Craft ◆

The Brief

A mark that
grows with
the brand.

Qarmela needed an identity that felt alive — something that communicated the warmth, craft, and botanical spirit behind the studio without ever feeling generic or cold.

We built a full brand system from the ground up: a hand-crafted wordmark filled with botanical illustration, a flexible icon family, a warm and expressive color palette, and a complete stationery suite designed to delight at every touchpoint.

The result is a brand that feels rooted, refined, and ready to bloom across every application.

The Mark

Primary logo, construction rules, and Q icon system across all versions.

Qarmela — brand guidelines showing primary logo on pink, logo construction and clear space, Q icon versions including negative on black

Identity System

Color palette, typography, and full application across brand touchpoints.

Qarmela — brand identity board showing logo variations, color palette with coral, green, yellow and blue, typography specimens

Brand in the World

Drag to explore

Qarmela — pink gift box packaging with botanical logo and soft shadow on warm beige background
Qarmela — custom Q letterpress stamp on kraft paper with dried flowers nearby
Qarmela — complete stationery suite including dark envelope, notebook, business cards, pink envelope and pen on coral background

Vinca Studio — 2024

Design that
blooms.

Every mark we make is built to carry meaning — from the first sketch to the final press.

Outcome
A brand that
grows everywhere.
Services
Brand Identity
Scope
Full Identity System
Industry
Food & Hospitality
Year
2024
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